CERTIFICATIONS

   FURTHER EDUCATION 

   DURATION :  100 Hours

   LOCATION : MSI LAUSANNE OR ONLINE

   FEES FROM : CHF 7’050.-

The SPORTS MANAGEMENT SCHOOL CERTIFICATE program is designed for those who wish to increase their professional value, make progress or change direction in the sports business. In an ever-changing world, CERTIFICATES are a practical and flexible way to undergo personalized training on a regular basis.

Certificates are awarded upon completion of each training module (100hr) at SMS Lausanne. The validation of two certifications allows the obtention of an SMS MBA Lausanne.

 

DIGITAL COMMUNICATION
Next start : October 2021
  • Audit. Client knowledge, Best practices and performances
  • Build. Content, services and experiences, KPI’s
  • Plan. Paid, Owned, Earned, Social, Analytics
  • Deploy. Engagement, Media planning, Business dashboards
  • Test. Real-time, Performance tests
DIGITAL COMMUNICATION STRATEGY
Next start : May 2022
  • Communication strategy
  • Content strategy
  • Campaign strategy
  • PR 2.0
DATA MANAGEMENT
Next start : 2022

 

  • Data mapping and analysis
  • CRM and DMP unification
  • Legal and cyber security
  • Data mining and data visualization
  • Analytics
  • Mapping of existing data
  • Organization and leadership
E-COMMERCE
Next start : 2022
  • Vision, strategy, business model
  • Ecosystems and architecture
  • Organization and competencies
  • Planning, Management, Governance
  • Evaluations
  • Optimization, agility and innovation
DIGITAL PROJECT MANAGEMENT
Next start : 2022
  • Project environment and issues
  • Definition of objectives
  • Project brief
  • Action plan
  • Monitoring tables
  • Operational implementation
  • Human resource needs and budgets
  • Building and managing a project team
  • Motivating and managing performance
SPORTS EVENT ORGANIZATION
Next start : October 2021
  • Strategy and concept
  • Technical and financial feasibility
  • Competition management
  • Hospitality
  • Amplification (marketing and communication)
  • Sponsoring
  • Budgeting and finances
INTERNATIONAL SPORTS COMPETITIONS
Next start : 2022

From understanding sports federation guidelines to complete event execution.

 

  • Project and concept
  • Authorization requests and technical file
  • Implementation
  • Structures, Material resources
  • Transportation and organization
  • Competition management
  • Athlete and spectator safety
  • Marketing
  • Financial viability
CORPORATE & SPECIAL EVENTS
Next start : 2022

Creation and management of sports-related events (non-athletic) like conferences, conventions and other special events:

 

  • Project, Authorization requests
  • Technical file
  • Implementation
  • Structures, material resources and organization
  • Program
  • Hospitality
  • Marketing
  • Financial model
MANAGING THE GOVERNANCE OF SPORT
Next start : 2022
  • Types and roles of entities (regional, national et international)
  • Missions & regulations
  • Structure of competitions and affiliations
  • Legislation & finances
  • Marketing
  • Management and leadership
REQUEST INFORMATION

SMS Lausanne
Maison du Sport International (MSI)
Avenue de Rhodanie 54, 1007 Lausanne
Tel. + 41 (0) 21 321 20 60
info@sports-management-school.ch